Breaking News
Get Actionable Insights with InvestingPro+: Start 7 Day FREE Trial Register here
Investing Pro 0
Ad-Free Version. Upgrade your Investing.com experience. Save up to 40% More details

From coffee to ketchup, retailers seek price 'shields' as inflation runs riot

Stock MarketsMay 05, 2022 01:27AM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
 
4/4 © Reuters. Customers at the Edeka grocery store buy pasta, as the spread of coronavirus disease (COVID-19) continues in Duesseldorf, Germany, April 29, 2020. REUTERS/Wolfgang Rattay 2/4

By Richa Naidu and Jessica DiNapoli

LONDON/NEW YORK (Reuters) - As shoppers pay more for anything from coffee to ketchup, some retailers have started to cut or cap the price of hundreds of products as they compete for customers and set themselves up to do battle in negotiations with major packaged food makers.

Eurostat said on Friday that euro zone inflation for food, alcohol and tobacco rose by 6.4% in April versus last year, compared with a 5% increase in March, as the rising cost of living in Europe extends beyond expensive energy.

The head of Leclerc, France's biggest retailer by market share, on Tuesday said it would identify the 120 items consumers buy most, including toilet paper, soap, rice and pasta, and create a "shield" whereby Leclerc will guarantee the price of those items from May 4 until July.

Price increases have been anywhere between 6% and 20%. Pasta, for instance, has increased by 20%, as have some brands of coffee and chocolate, Michel-Edouard Leclerc said in an interview with French radio broadcaster franceinfo.

In March, European governments, some facing elections this year, spent tens of billions of euros to shelter households from energy costs.

There is little sign they will offer similar help with food bills, which are a smaller part of domestic expenditure, but politicians are nervous as household incomes are squeezed and consumer groups have warned the poorest are having to choose between heating their homes and eating properly.

As almost everyone becomes more careful about how much they spend, supermarkets, which have experienced flat margins, are anxious to avoid losing customers to the competition.

The CEO of British supermarket group Sainsbury's told reporters last week shoppers were "watching every penny".

An analysis of a varied basket of goods created for Reuters by data firm Nielsen shows that prices for products including beer, bottled water and ketchup are rising sharply, in many cases extending big increases from last year.

On average, Europe's shoppers are paying about 2 euros ($2.10) more for six essential food products, 8% higher than last year. Retailers charged 8.6% more for instant coffee in the four weeks to March 26, on average, while the price of baby milk rose by more than 21%.

SHIELDS AND PRICE CUTS

While Leclerc has promised to freeze some prices, across Europe, retailers are widely seeking to limit the inflation impact on the most essential items.

A spokesperson for European retail and wholesale trade association EuroCommerce, which has more than 95 members, including Carrefour (EPA:CARR), Lidl and Marks & Spencer (OTC:MAKSY), said all were looking at price caps and cuts in some form, although it would depend on input costs on suppliers' margins.

"Because of the very competitive nature of the grocery market, you will see other supermarket chains trying to keep prices down as much as they can," the spokesperson said.

In Britain surging prices have caused the biggest squeeze on household incomes since at least the 1950s as grocery price inflation hit 5.2% in the four weeks to March 20, the highest level since April 2012, industry data last month showed.

In response, supermarkets there, including Asda and Morrisons, have cut the prices of essential items.

Although they have a cushion after lockdowns because people ate at home and spent more on buying ingredients, analysts expect full-year margins to be flat or decline slighly at European retailers, including Carrefour SA (OTC:CRRFY), Sainsbury's, Colruyt and Ahold Delhaize.

They will look to recover some of the impact of price cuts in tough negotiations with the food production companies, which typically would have finished late last year in parts of Europe, but have dragged on as supply chain problems and inflation exacerbated by Russia's war in Ukraine has complicated agreement.

The packaged food makers such as Mondelez (NASDAQ:MDLZ) and Unilever (NYSE:UL) are eager to raise prices as their margins have also shrunk while input prices have surged because of record commodity costs.

Unilever, which makes Knorr chicken stock and Hellmann's mayonnaise, said last Thursday it raised prices in Europe by 5.4%, growing quarterly underlying sales for the region by 0.7%.

Still, it forecast that its first-half margin would be between 16%-17%, down from 18.8% last year.

"If you compare that with what's happening to people's energy bills, we feel that is quite responsible," Chief Executive Alan Jope told reporters. The company warned of further price hikes and said that unless it charged more, the "full impact" of higher input costs would be a 900-basis-point hit to its full-year margins.

Dirk van de Put, CEO of Oreo-maker Mondelez, said last week that the company was approaching retailers in Europe about another price hike, after increasing prices earlier this year.

Mondelez's first-quarter margin declined to 38.4% from 41%, the company said.

Nestle, the world's biggest food maker, said last month it expected to grow sales around 5% this year after higher pet food, dairy and coffee prices.

While sales revenues rise, some packaged food companies' branded products are losing market share to retailers with cheaper private label products, such as Aldi. Customers are stocking up, as the war in Ukraine raises the risk of shortages that will also drive prices further.

"We observe higher sales across all our own brands and over all categories," Rolf Buyle, managing director international buying at ALDI Nord, told Reuters. "At the moment we especially have stockpiling effects in our pantry category such as oil, pasta, rice, canned food and flour."

Unilever and Nestle declined to comment for this story. Mondelez did not respond to a request for comment and Leclerc could not be reached.

($1 = 0.9503 euros)

($1 = 7.0731 Danish crowns)

From coffee to ketchup, retailers seek price 'shields' as inflation runs riot
 

Related Articles

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:  

  •            Enrich the conversation, don’t trash it.

  •           Stay focused and on track. Only post material that’s relevant to the topic being discussed. 

  •           Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.

  • Use standard writing style. Include punctuation and upper and lower cases. Comments that are written in all caps and contain excessive use of symbols will be removed.
  • NOTE: Spam and/or promotional messages and comments containing links will be removed. Phone numbers, email addresses, links to personal or business websites, Skype/Telegram/WhatsApp etc. addresses (including links to groups) will also be removed; self-promotional material or business-related solicitations or PR (ie, contact me for signals/advice etc.), and/or any other comment that contains personal contact specifcs or advertising will be removed as well. In addition, any of the above-mentioned violations may result in suspension of your account.
  • Doxxing. We do not allow any sharing of private or personal contact or other information about any individual or organization. This will result in immediate suspension of the commentor and his or her account.
  • Don’t monopolize the conversation. We appreciate passion and conviction, but we also strongly believe in giving everyone a chance to air their point of view. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
Comments (3)
David Vaughan
David Vaughan May 05, 2022 2:47AM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
"What inflation?" - J. Powell
Jamie An
Jamie An May 05, 2022 2:10AM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
Ask to MR Powell what shall we do now with this brutal inflation? in case of if he is leastern to your screaming. He made this historical inflation by his late reaction and still do nothing. 8% inflation but 0.75% rates!
The King
The King May 04, 2022 11:18AM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
How do we impeach an incompetent muuoron?
Robert Cox
Robert Cox May 04, 2022 11:18AM ET
Saved. See Saved Items.
This comment has already been saved in your Saved Items
Tried twice in the last five years with no success...
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Continue with Google
or
Sign up with Email