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Investing.com-- Chinese artificial intelligence startup DeepSeek said it plans to significantly increase prices for its application programming interface (API) services as demand for its latest AI models accelerates.
The company said on its developer documentation page that it intends to raise overall API pricing "in the near future," with a "significant increase expected," although it did not disclose the timing or the size of the increase.
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It urged customers to plan their usage accordingly, adding that the final pricing structure would be announced in a separate official notice.
The planned increase comes days after DeepSeek launched its latest models, DeepSeek-V4-Flash-0731 and DeepSeek-V4-Pro, which support up to a one million-token context window and expanded reasoning capabilities.
Under the current pricing, DeepSeek charges as little as $0.14 per one million input tokens for cache misses on its V4-Flash model and $0.28 per one million output tokens, while its V4-Pro model costs $0.435 and $0.87, respectively.
Research firm Artificial Analysis said DeepSeek's V4-Flash currently costs about $0.03 per benchmark task, compared with roughly $0.86 for Moonshot AI's Kimi K3, $1.86 for OpenAI's GPT-5.6 Sol and $3.15 for Anthropic's Claude Fable 5, underscoring the Chinese firm's pricing advantage.
The move could narrow DeepSeek's pricing advantage over rivals as competition in the AI model market intensifies.
