NEW YORK - Coach, the New York-based fashion house, showcased its Fall 2024 collection at The James B. Duke House, offering a fresh take on luxury with a nod to the city's heritage and a focus on sustainability. Creative Director Stuart Vevers presented a lineup that reinterprets traditional archetypes through distressed materials and repurposed items, reflecting the brand's evolving narrative of American classicism infused with a youthful, counter-culture spirit.
The collection featured a mix of outerwear, including reimagined trench coats, leather and shearling jackets, and a new take on the cardigan jacket made from workwear fabrics. Tailoring was also a highlight, with tuxedo jackets and trousers set against casual collegiate hoodies and blazers, adorned with custom Coach crests and model initials.
The leathergoods segment saw the debut of the New York collection, featuring the Brooklyn bag and the Empire Carryall, as well as an updated version of the Tabby bag, the Times Square Tabby. Accessories were completed with charms representing iconic New York symbols, such as the Empire State Building and the Statue of Liberty.
"My vision for Fall was to explore the archetypes of codes of luxury, recontextualized through the progressive spirit of New York today," Vevers stated. He emphasized the importance of embracing textures and materials that tell a story, aligning with the brand's ethos of presence and heritage redefinition.
The runway show, set against the backdrop of the historic James B. Duke House, contrasted archival-inspired décor with the collection's modern attitude. The event featured a "Coach Club of New York City" theme, complete with ID cards for the Coach Family, and a soundtrack by Fabrizio Moretti of The Strokes.
Select pieces from the Fall 2024 collection, including the Brooklyn bag and ready-to-wear items adorned with the collection's bow motif, are available for purchase online and at select Coach stores, such as Coach SoHo and Coach House on Fifth Avenue.
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