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Carrefour and Netflix trial bundled service in France

EditorEmilio Ghigini
Published 01/17/2024, 03:23 AM
© Reuters

BORDEAUX/ROUEN - In a move to attract new customers, Carrefour SA (OTC:CRRFY) and Netflix Inc. (NASDAQ:NFLX) have launched a trial of a bundled service in the French cities of Bordeaux and Rouen. The partnership offers consumers an ad-supported Netflix plan alongside benefits at Carrefour (EPA:CARR) for a monthly fee of €5.99. Subscribers to this service will enjoy a 10% discount on Carrefour products and free shipping on orders exceeding €60.

Laurent Uguen from Netflix expressed optimism about the strategy, drawing parallels to the success Amazon (NASDAQ:AMZN) Prime Video has seen with similar bundling approaches. The collaboration aims to leverage the expansive reach of Carrefour's retail network and Netflix's streaming content to create a compelling value proposition for customers.

The trial's success in Bordeaux and Rouen could potentially lead to a broader implementation across other regions. Both companies are monitoring the customer response to this innovative service offering closely, hoping to capitalize on the synergies between the retail and entertainment sectors.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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