NEW YORK - Booking.com, a prominent player in the online travel agency sector, has announced the launch of a new advertising campaign featuring Tina Fey, which will premiere during the "big game" on February 11. The campaign is a continuation of the company's Booking.yeah initiative, aimed at encouraging travelers to explore different facets of their personalities through travel.
The campaign, developed by Zulu Alpha Kilo with media strategy by Mindshare, will span various platforms, including television, audio streaming, online, and social channels. It features a series of commercials, such as "Tina Fey books whoever she wants to be," "Sasquatch Tina Fey books a cabin," and "Influencer Tina Fey books a boutique hotel," along with an extended 90-second version for the "big game" spot. These ads will also be accessible on YouTube.com/Bookingcom.
Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com said, "Booking.com is on a mission to make it easier for everyone to experience the world. his year's Booking.yeah campaign shows that travelers can book whoever they want to be by using our seamless app, with a wide range of unique places to stay across the U.S. and the globe. The talented Tina Fey and surprising cameos by Glenn Close, Jane Krakowski and Jack McBrayer helped bring the creative to life in a fun, optimistic, comedic way that resonates with American travelers."
The campaign taps into a trend identified by Booking.com, where 64% of Americans surveyed report feeling more "main character energy" while on vacation, and 50% acknowledge having a travel alter-ego. This insight reflects the evolving desires of travelers to assume different personas when exploring new destinations.
This new campaign is based on research conducted among adults planning to travel for business or leisure in the next 12-24 months, encompassing 27,730 respondents from 33 countries and territories, and was conducted in July 2023.
The information for this article is based on a press release statement from Booking.com.
InvestingPro Insights
As Booking.com rolls out its new star-studded campaign to capture the hearts of travelers, their financial health and market performance continue to be of interest to investors. According to InvestingPro data, Booking Holdings Inc. (NASDAQ: NASDAQ:BKNG) boasts a robust market capitalization of 123.13 billion USD, with an impressive gross profit margin over the last twelve months as of Q3 2023, standing at 86.14%. This is complemented by a revenue growth of 28.76% in the same period, indicating a solid expansion in its financial achievements.
InvestingPro Tips highlight several key points that investors may find compelling. Management's proactive approach to share buybacks and the anticipation of sales growth in the current year suggest a strategic focus on enhancing shareholder value. Moreover, the company's position as a prominent player in the Hotels, Restaurants & Leisure industry, coupled with a moderate level of debt and liquid assets that exceed short-term obligations, paints a picture of a financially stable entity poised for sustainable growth.
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