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‘Black Ops 4’ Casts a Shadow Over Video Game Stocks Midday

Published 10/18/2018, 11:35 AM
Updated 10/18/2018, 11:35 AM
© Reuters.  The latest 'Call of Duty' installment was recently released.

Investing.com - Video game stocks tumbled in midday trading, as weekend release figures for a major title raised some more questions about consumer spending.

Activision Blizzard (NASDAQ:ATVI) stock fell about 7.4% at 11:35 AM ET (15:35 GMT) after reporting sales numbers for the first three days of release of “Call of Duty: Black Ops 4.”

The stock was the biggest loser in the S&P Communication Services index, which was down about 1.3%.

Activision reported three-day sell-through of $500 million for the latest title in the popular franchise, with player count and hours played rising year over year.

But with the price at $59.99, that would mean unit sales of 8.33 million, which was lower than some analyst estimates of about 10 million units, Briefing.com reported.

Activision’s weakness bled into the stocks of competitors, as investors wondered what other big-name releases might face less than a blockbuster reception.

Take-Two Interactive (NASDAQ:TTWO) fell about 4.7% and Electronic Arts (NASDAQ:EA) lost about 3%.

Netflix (NASDAQ:NFLX) was also a drag on the communications services sector as enthusiasm about its strong subscriber numbers reported Tuesday continued to wane.

Netflix stock lost about 4.4%.

Latest comments

half billion in 3 days and they are dissapointed... ridiculous
player count/ sales are up YOY? hardly see how that is a bad thing. The new Blackout BR mode is a game changer. PUB G but with a good connection.
Yeah, this game just sucked.
I'm fairly surprised at this result as well, but it goes to show that big ticket purchases are not the trend anymore. free to play, with in game purchases are what really work in this environment. COD is a fairly well built game, with battle royale likely to bleed down Pubg and fortnite over time as it's best in class. the problem is that fortnite has sticky customers who have already spent hundreds on skins that the client base is unwilling to part with.
I'm surprised it sold that many units. It isn't consumer draw down, it's the fact that the game ****and is basically a weak knockoff of ops 3. I was going to buy it, but I'll wait for Anthem now.
Best black ops to date, all three modes killed it.
Black ops 4 is tradh
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