Amazon making a splash in apparel

Published 02/15/2018, 11:29 AM
© Reuters.  Amazon making a splash in apparel
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  • Amazon (AMZN +0.4%) is making a huge splash in the apparel industry on the strength of strong interest from Prime members, according to new research.
  • Retail Dive notes that in separate consumer surveys around 50% of all respondents indicated that they have recently purchased apparel off the e-commerce site. The surveys also tipped growing popularity for Amazon's private-label offerings.
  • Target (TGT +0.2%), Macy's (M +1.8%) and Walmart (WMT +0.7%) are all believed to have lost some online apparel market share to the growing Amazon Fashion platform, especially with shoppers aged 18 to 29.
  • Now read: Target Fights Back And Insiders Buy In


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