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The Favourite Coins of Each Generation

Cryptocurrency Jul 04, 2021 12:00AM ET
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  • Each generation has investment quirks that have defined them in the years gone by.
  • As cryptocurrencies advance in adoption, millennials lead the charge, closely followed by Gen Z.
  • Gen Zers are more likely to invest in meme coins and NFTs than any other demographic.
  • Boomers are the least likely demographic to invest in cryptocurrencies, but opinions seem to be gradually changing.

Each generation has been defined by their various, individual behavioural trends, and investment choices clearly show the dichotomy in demographics. Boomers have always preferred traditional investment options, while young millennials and Gen Zers are increasingly leaning towards the fresher industry of cryptocurrencies.

Among Gen Z memecoins have proven to be a favourite, while millennials are riding the Bitcoin wave, leading every demographic in Bitcoin purchases.

Gen Z Just Can’t Get Enough of Memecoins

As Gen Z comes of age, sociologists have taken an interest in the investment quirks that drive the demographic. In a recent study conducted by Gambler’s Pick, it was revealed that Gen Z was far more likely to invest in memecoins, like Dogecoin and Shiba Inu, than any other demographic.

The survey had 872 respondents and revealed that Gen Zs are also more likely to invest in digital collectibles and NFTs than any other generation.

The method by which Gen Z gets their investment information similarly differs from other demographics. According to the survey, the average Gen Z investor would rather source investment information from social media platforms, like Twitter and Reddit, over technical and fundamental analysis.

The ideology behind the affinity for memecoins and NFTs stems from a deep sense of distrust towards traditional investment institutions, as they perceive them as being manipulative. For clarity, Gen Z investors are made up of individuals between the ages of 18-24.

Millennials and Bitcoin

Millennials love Bitcoin and this sentiment is elucidated by their investment choices. The preference has placed millennials as the age demographic that has most embraced Bitcoin.

A recent survey involving 700 participants revealed that 67% of millennials would rather have bitcoins over gold.

Millennials constitute 76.45% of the global cryptocurrency user base, forming the majority. Their affinity towards Bitcoin comes from the resemblance Bitcoin holds to traditional investments over NFTs and memecoins.

The average spending of millennials into cryptocurrency investments is $8,596 with this demographic consisting of a large number of cryptocurrency billionaires.

On the Flipside

  • The volatile nature of cryptocurrencies is a worrying trend as millennials increasingly amalgamate them with their retirement funds.
  • The global crypto market capitalization fell from a high of over $2 trillion down to figures barely above $1 trillion.


Boomers are the least represented demographic in cryptocurrencies, with a large percentage preferring traditional investment methods such as stocks over cryptocurrencies.

The distaste for cryptocurrencies has been voiced by boomer CEOs and business leaders, with J.P. Morgan’s CEO, Jamie Dimon, bashing Bitcoin and its users. Janet Yellen, the US Treasury Secretary, has likewise not hidden her contempt for bitcoin and other cryptocurrencies.

These stances seem to represent the views of the majority of the boomer class as they only make up 1.22% of the number of crypto users. The prevailing cryptocurrency among this meagre sum, seems to be Bitcoin, with contempt for meme coins and NFTs still running high.

Boomer generally refers to individuals over the age of 54, who tend to spend far less than other age groups, with an average spending at $4,567.


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Sean Brennan
Sean Brennan Jul 04, 2021 5:22AM ET
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Bitcoin is the comet that will kill off the Boomer Dinosaurs and Financial Systems.
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