- The metaverse could generate up to $5 trillion across consumer and enterprise use cases by 2030.
- Consumers have already shown their readiness to spend their money on the metaverse.
- Metaverse combines elements of promising top trends like Artificial Intelligence (AI), immersive reality, advanced connectivity, and Web3.
According to research by McKinsey, a global management and consulting firm, the metaverse could generate up to $5 trillion across consumer and enterprise use cases by 2030. That is equal to the current size of Japan’s economy, the third largest in the world.
What's going on inside the #metaverse?According to McKinsey's new research, there's a pool of up to $5 trillion just waiting to be tapped into.
Here's how #CEOs can start unleashing the potential: https://t.co/vkQOVuYBIU pic.twitter.com/eDuimVWsl4
— McKinsey & Company (@McKinsey) February 11, 2023
McKinsey’s report attributed the expected exponential growth of the metaverse to an alignment of several factors. It identified the acceptability quotient of the metaverse across genders, geographies, demographics, and generations as a key element that promotes its growth and adoption.
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