Food companies secure trademarks to enter metaverse By Cointelegraph

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Food companies secure trademarks to enter metaverse

Published Oct 18, 2022 11:15AM ET Updated Oct 18, 2022 01:00PM ET

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Food companies secure trademarks to enter metaverse

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A number of food companies have recently begun to position themselves within the Web3 ecosystem by filing trademark applications for the Metaverse and nonfungible tokens (NFTs).

Licensed trademark attorney Mike Kondoudis shared in a tweet that Kraft Foods Group (NASDAQ:KHC) had filed a trademark for its iconic hot dog-shaped Weinermobile on Oct. 12. The filing revealed that the brand plans to expand into NFTs, digital tokens, virtual goods, NFT marketplaces, virtual food, drink and restaurants.

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Food companies secure trademarks to enter metaverse

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