Basic Attention (BAT (LON:BATS)), one of the more successful ICOs of 2017, with a clear use case in tokenizing online ads, is on the move. After falling to levels not seen since November, BAT is on the move again, boosted by the news of partnering with Dow Jones Media Group:
https://twitter.com/AttentionToken/status/986714881851179008
The Basic Attention project is one of the few ICOs with a working product - the Brave browser, which is increasing in market share. And now, the price is reviving as well, to $0.36, up more than 32% net for 24 hours. In the past two days, the spike saw the price in Bitcoin rise near the levels of the December pumps. Volumes are also the highest for the past quarter, and if interest remains high, may see BAT appreciate further. The asset is still far from the peak at $0.90.
!BAT!
The partnership, which came up quietly, may increase the influence of BAT in the coming years. Now, for a limited time, Brave browser users will also receive subscription to a MarketWatch premium newsletter. Additionally, the large media group will test the Brave browser and the BAT token on its network of sites, including Barron’s, the Wall Street Journal and MarketWatch.
The BAT ecosystem aims to bring fairness to online ads, and disable the effect of bots on page views.
“Our partnership with Brave is an exciting and innovative step for Dow Jones Media Group,” Daniel Bernard, Senior Vice President of Barron’s, said. “As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences.”
However, despite the promises, BAT remains a relatively obscure digital asset, overcome by the hype for other tokens, such as TRON (TRX), or Verge (XVG). But this may also mean BAT is somewhat underrated, and trading may pick up. At the moment, BAT is available on only a few exchanges, and trading is concentrated in Asia. But even on Binance, where nearly half of volumes are seen, BAT remains on the sidelines.
This article appeared first on Cryptovest