NORTH BETHESDA, Md. - Choice Hotels (NYSE:CHH) International, Inc. (NYSE: CHH) has elevated Judd Wadholm to Senior Vice President and General Manager, Core Brands, as announced today. Wadholm, with a tenure spanning nearly 17 years at Choice Hotels International and Radisson Americas, will now oversee the growth and performance of the company's upper midscale, midscale, and economy brands. This portfolio includes 5,500 hotels in the United States, featuring well-known names such as Comfort, Country Inn & Suites, and Econo Lodge.
The promotion of Wadholm is part of Choice Hotels' ongoing commitment to its core brands, even as the company continues to expand its presence in the upscale and extended stay segments. Raul Ramirez, Chief Segment and International Operations Officer, expressed confidence in Wadholm's ability to foster strong relationships with hotel owners and operators, enhancing revenue, profitability, and guest satisfaction.
Under Wadholm's leadership, the core brands have seen significant developments. Sleep Inn introduced redesigned guest rooms and common areas in March, aligning with its Scenic Dreams prototype that has proven popular with consumers. Country Inn & Suites experienced a record year in 2023, signing 19 new franchise agreements, the highest annual number since 2016. Comfort and Quality Inn also reported robust growth, with Comfort opening 33 new hotels and Quality Inn securing 64 franchise agreements last year.
Wadholm, who joined Choice in 2022, brings a wealth of experience from his previous roles in operations, owner relations, and finance at Radisson Americas and its predecessors. His academic credentials include an MBA from St. Cloud State University and a Bachelor's degree in Finance from the University of North Dakota.
Choice Hotels, a global lodging franchisor, operates over 7,500 hotels across 46 countries and territories. With a diverse portfolio of 22 brands, Choice Hotels caters to a wide range of traveler needs, offering value to hotel franchisees and guests. The company also runs the Choice Privileges rewards program, which offers members reward nights and personalized perks.
This leadership change is expected to further strengthen Choice Hotels' core brand segment, as the company leverages Wadholm's extensive experience and strategic vision for growth. The information for this article is based on a press release statement.
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