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Lorillard, LLC, through its subsidiaries, manufactures and sells cigarettes in the United States. It operates through two segments: cigarettes and electronic cigarettes. The Cigarettes segment offers various cigarettes that include approximately 45 product offerings under various brand names, such as Newport, Kent, True, Maverick, and Old Gold. The Electronic Cigarettes segment researches, develops, manufactures, distributes, markets, advertises, and sells electronic cigarettes under the blu eCigs and SKYCIG brand names. The company sells its products primarily to wholesale distributors that service retail outlets, chain store organizations, and government agencies, as well as directly to adult consumers through the Internet. Lorillard, LLC was founded in 1760 and is headquartered in Greensboro, North Carolina. Lorillard, LLC operates as a subsidiary of Reynolds American Inc.
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