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Blue Nile, Inc. operates as an online retailer of diamonds and jewelry worldwide. It offers engagement products, such as gold or platinum engagement rings with a diamond center stone and loose diamonds; and non-engagement products, including rings, wedding bands, earrings, necklaces, pendants, bracelets, gifts, and accessories containing precious metals, diamonds, gemstones, or pearls. Blue Nile, Inc. sells its products through its Website, bluenile.com. The company was formerly known as Internet Diamonds, Inc. and changed its name to Blue Nile, Inc. in November 1999. Blue Nile, Inc. was founded in 1999 and is headquartered in Seattle, Washington. As of August 19, 2022, Blue Nile, Inc. operates as a subsidiary of Sterling Jewelers Inc.
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