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As Seen On TV, Inc., formerly H&H Imports, Inc., operates as a direct response marketing company. The Company designs, creates and produces direct response marketing campaigns primarily in the form of infomercial programming. The Company's typical format is infomercial spots in the form of short form spots (30 seconds to 5 minutes) or long format (28.5 minutes). The formats discuss and demonstrate products and provide a toll-free number or Website for viewers to purchase featured products. The Company provides resources to develop consumer products from initial concepts to global distribution. The Company performs product testing, marketing development, media buying and direct response television production and the Company outsources functions, such as manufacturing, order processing and fulfillment. In April 2014, the Company and Infusion Brands International announced that it has completed the merger.
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