Get 40% Off
👀 👁 🧿 All eyes on Biogen, up +4,56% after posting earnings. Our AI picked it in March 2024.
Which stocks will surge next?
Unlock AI-picked Stocks

Why Did Apple (AAPL) Stock Fall Again?

Published 12/10/2018, 12:35 AM
Updated 07/09/2023, 06:31 AM

Shares of Apple (NASDAQ:AAPL) dipped once again Monday morning after Citi analysts cut their Apple price target amid increased worries about the iPhone giant’s future. Plus, a Chinese court’s ruling in favor of Qualcomm (NASDAQ:QCOM) could spell trouble for Apple.

Price Target (NYSE:TGT)

Citi lowed its Apple price target from $240 a share to $200 per share, citing Chinese uncertainty, among other concerns. On the bear side, the firm sees Apple stock tumbling to as low as $125 per share if the tech powerhouse’s revenue growth slows to 2% to 3% a year, along with weaker-than-expected gross margins.

The company does not think Apple will miss its current quarter revenue estimates and said that legacy iPhone sales are up due to the price reduction. “We do not expect China to ban or impose additional tariffs on Apple,” Citi analysts wrote in a note to clients. “However, we note that should this occur Apple has material exposure to China."

Chinese Court

Along with the Citi price cut, Apple was hit with a potentially devastating court ruling in China. A Chinese court ordered Apple to stop selling older iPhone models in the world’s second-largest economy after it concluded that the company infringed on two Qualcomm patents. The company’s newest phones are reportedly safe at the moment, according to the Wall Street Journal.

It is not clear when exactly this new iPhone ban in China will take effect. But investors should note that Apple plans to appeal the decision, and the company said all iPhone models would remain available in China. The lawsuit is also part of a larger legal battle between Qualcomm and Apple in China. Plus, the ruling comes as the trade dispute between the U.S. and China continues.

3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads .

Clearly, it seems that we are at the preliminary stages of the Chinese court ruling, and we are unsure exactly what will happen. It is, however, worth remembering that China is a major market and is expected to play a significant role in Apple’s future. Last quarter, Greater China accounted for roughly 18% of Apple’s totally quarterly revenues.

Price Movement

Shares of Apple dipped 2.15% through mid-morning trading Monday to hit $164.87 per share on the back of Citi’s new price target and the Chinese court news. At this point, investors are likely wondering when Apple’s current fall from grace might end since AAPL stock is now in the red for the year.

Apple stock has fallen over 26% in the last three months as part of a larger market pullback that has seen its fellow FAANG giants, Facebook (NASDAQ:FB) , Amazon (NASDAQ:AMZN) , Netflix (NASDAQ:NFLX) and Google-parent Alphabet (NASDAQ:GOOGL) —face tougher times as well.

Bottom Line

Investors have been worried about Apple since the company announced its fiscal fourth quarter earnings results on November 1 and shocked Wall Street when it said it would no longer provide iPhone unit sales figures. The tech titan has slowly tried to bolster its business beyond its flagship smartphone through its services sector.

And let’s not forget that Apple is expected to launch its own stand-alone streaming TV service in the hopes to take on Netflix and soon enough Disney (NYSE:DIS) and AT&T (NYSE:T) . But investors are likely worried that Apple’s days of impressive revenue growth are over for now, with our current Zacks Consensus Estimate calling for the firm’s current fiscal year revenue to climb just 4.9%.

3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads .

Looking for Stocks with Skyrocketing Upside?

Zacks has just released a Special Report on the booming investment opportunities of legal marijuana.

Ignited by new referendums and legislation, this industry is expected to blast from an already robust $6.7 billion to $20.2 billion in 2021. Early investors stand to make a killing, but you have to be ready to act and know just where to look.

See the pot trades we're targeting>>



The Walt Disney Company (DIS): Free Stock Analysis Report

Amazon.com, Inc. (AMZN): Free Stock Analysis Report

Netflix, Inc. (NFLX): Free Stock Analysis Report

Facebook, Inc. (FB): Free Stock Analysis Report

Alphabet Inc. (GOOGL): Free Stock Analysis Report

QUALCOMM Incorporated (QCOM): Free Stock Analysis Report

AT&T Inc. (T): Free Stock Analysis Report

Apple Inc. (AAPL): Free Stock Analysis Report

Original post

Zacks Investment Research

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.