While Coach's Corporate Rebranding Is Maddening, Tapestry Might Be A Gamechanger

• (0:15) - Coach Inc. Rebranding
• (2:00) - Why The Name Change To Tapestry?
• (4:10) - Episode Roundup: Podcast@Zacks.com

On this week’s episode of Shopping for Stocks, host and Zacks Editor Maddy Johnson revisits American fashion icon Coach Inc. (NYSE:COH) , and its recent decision to change its corporate name.

Last week, Coach, which now owns fellow luxury handbag and accessories company Kate Spade and shoemaker Stuart Weitzman, is now Tapestry Inc.

After a months-long search, Tapestry follows in the footsteps of many companies who have undergone a strategic rebranding: Alphabet Inc. (NASDAQ:GOOGL) , Altria Group (NYSE:MO) , and Mondelez (NASDAQ:MDLZ) , formerly Google, Philip Morris, and Kraft, respectively.

Tapestry is likely mimicking European giants like LVMH and Kering (PA:PRTP), among others, each of whom boast an impressive slate of fashion brands among their portfolios. LVMH owns Louis Vuitton, Moët Chandon, Hennessy, Céline, Dior, and Sephora, including many others, while Kering operates Gucci, Saint Laurent, Balenciaga, Alexander McQueen, and Bottega Veneta.

It’ll be interesting to see what moves Michael Kors (NYSE:KORS) makes going forward, too. After their recent purchase of high-end shoemaker Jimmy Choo earlier this year, will the retailer follow in Tapestry’s footsteps and change their corporate name as well?

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