RE/MAX (RMAX) Announces Referral Relationship With Redfin

RE/MAX Holdings, Inc. (NYSE:RMAX) recently announced a strategic alliance with Redfin (NASDAQ:RDFN) , which will further strengthen the long-term relationship between the companies formed through the Redfin Partner Program.

According to the program, Redfin refers customers from areas it does not have substantial resources, to approved partner agents at other brokerage firms. Redfin receives a referral fee if the customer transacts a purchase or sale of home.

Notably, RE/MAX agents have also participated in this program since its launch in 2009 and with the latest expansion of the alliance, the company’s agents will cater to customers from nearly 5,000 U.S. postal codes. At present, Redfin does not promote any agents in these regions.

Moreover, Redfin will exclusively partner only with RE/MAX in Canada for the program. This agreement will last two years, after which the companies may chose to extend the relationship.

Notably, Redfin introduced its search experience to Canada with the launch of the Canadian real estate search site this February that covered most provinces in the country. Further, RE/MAX is a preeminent leader in the nation and has sold the most real estate in 2018 as compared to other firms. Hence, with Redfin’s digital presence and RE/MAX’s impressive network of agents, the program will likely clinch significant deals in the country.

Further, as part of the agreement, Redfin is streamlining the process through which RE/MAX agents join the program. In addition, it will reduce referral fee for RE/MAX partner agents in Canada and around 5,000 U.S. postal codes from 30% to 25% of the commission.

In fact, RE/MAX agents have received high customer-satisfaction scores from Redfin-referred customers in the past. Redfin surveys Partner Agent customers just as it surveys customers of Redfin agents. Partner Agents, who do not deliver high quality services, are removed from the Redfin Partner Program.

Per RE/MAX management, the relationship between the companies will enhance the value of its network of highly productive agents who will be given increased access to customers through significant referrals.

Shares of this Zacks Rank #3 (Hold) company have outperformed its industry over the past three months, jumping 30.9% compared to the industry’s rally of 24.9%.

Key Picks

Better-ranked stocks in the same space include Jones Lang LaSalle Incorporated (NYSE:JLL) , Colliers International Group Inc. (TO:CIGI) and CBRE Group, Inc. (NYSE:CBRE) . All three stocks sport a Zacks Rank of 1 (Strong Buy), at present. You can see the complete list of today’s Zacks #1 Rank stocks here.

Jones Lang LaSalle’s earnings per share estimates for the current year have been revised 2.5% upward to $11.64 in the last seven days.

Colliers International Group’s Zacks Consensus Estimate for 2019 earnings per share remained unchanged at $4.59, over the last 30 days.

CBRE Group’s earnings per share estimates for the ongoing year have been revised 3.5% upward to $3.57 over the past month.

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