The service could pose concerns to established players like Yelp and Foursquare.
In addition to reviews, Local will have a tab dedicated to finding events nearby, just like its predecessor. Also, it shows the places where people on one’s Friends list hang around.
Facebook, Inc. Price
Facebook, Inc. Price | Facebook, Inc. Quote
Last year, Facebook launched Events, which helps users to find various events nearby. Events was far from being a runaway success with a mere 100,000 downloads, reportedly, prompting a total overhaul.
About the Events refurbish, TechCrunch quoted Facebook’s Local product manager Aditya Koolwal saying, “Make it a lot easier to do certain kind of looks ups that are very common when making plans with friends.”
Per Reuters, with Local, Facebook is trying to expand its footprint in the local commerce/ e-commerce market. A few days back, the company had partnered with several restaurants and food ordering services to enable U.S. users order food through the platform. Although Facebook isn’t looking to monetize the app at the moment, eventually it will do so if Local takes off. Facebook has a habit of spinning off its services and developing these into different revenue streams, adds Reuters.
There are high chances that Local could taste success. Analysts observe that people have a habit of posting check-ins on Facebook regularly. Given Facebook’s huge user and advertiser base, Local may be successful.
Zacks Rank and Share Price Movement
Facebook carries a Zacks Rank #3 (Hold).
Notably, the company has outperformed the industry in the past year. Shares of Facebook have surged 55.1% compared with the industry’s 27.8% increase.
Stocks to Consider
Better-ranked stocks in the broader technology sector include NVIDIA Corporation (NASDAQ:) Applied Materials (NASDAQ:) and Jabil Inc (NYSE:) . While NVIDIA and Jabil sport a Zacks Rank #1 (Strong Buy), Applied Materials carries a Zacks Rank#2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
Long-term earnings growth rate for NVIDIA, Applied Materials and Jabil is currently projected to be 11.2%, 17.1% and 12%, respectively.
Will You Make a Fortune on the Shift to Electric Cars?
Here's another stock idea to consider. Much like petroleum 150 years ago, lithium power may soon shake the world, creating millionaires and reshaping geo-politics. Soon electric vehicles (EVs) may be cheaper than gas guzzlers. Some are already reaching 265 miles on a single charge.
With battery prices plummeting and charging stations set to multiply, one company stands out as the #1 stock to buy according to Zacks research.
It's not the one you think.
See This Ticker Free >>
3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure
here or
remove ads
.
