Ericsson's (ERIC) Technology To Boost Proximus TV Services

Swedish communication technology and services giant, Ericsson (ST:ERICAs) (NASDAQ:ERIC) announced that it is working with leading Belgian telecommunication player, Proximus, to expand the latter’s multiscreen cloud DVR (digital video recording) service with interesting fresh features for customers.

Proximus had formerly installed Ericsson's Multiscreen Headend to deliver a broader range of services to its clients, including time and place shifting capabilities.

Ericsson's technology will now enable users to enjoy new features like record content on a smartphone for viewing later on a tablet, ability to watch content on one screen and then continue it on a different screen as well as swipe content with a simple one-hand action from a tablet/smartphone to the TV. It will also enable users to use a mobile device as a virtual remote control and have access to live TV, time-shifted Replay and recordings, with great viewing experiences across all screens.

Thus, Proximus viewers can now enjoy the benefit of consistent, seamless experiences with enhanced flexibility on all screens, regardless of whether it’s a TV, tablet, PC or smartphone. Ericsson’s expertise will aid Proximus offer flexibility to its viewers to use service that they can mold around their connected lifestyles.

ERICSSON LM ADR Price and Consensus

Ericsson’s Media Vision 2020 forecasts that viewers will spend as much time watching on-demand and time-shifted content by 2020, as they will spend on linear and live TV.In line with the prediction, viewers these days are demanding greater access to video on demand services, due to which TV service providers are driven to revamp their offerings to meet the latest consumer demands.

Ericsson’s technology has been enabling telecom players to adapt to the rapidly changing media landscape, as they contend with an increasingly complex industry.

However, reduced consumer telecom spending is playing a spoilsport for Ericsson. Also, stiff competition and currency fluctuations have been hurting this Zacks Rank #4 (Sell) company’s performance.Ericsson is also grappling with waning sales in some key end-markets, slowdown in 4G deployment in China and ongoing industry consolidation among customers and major rivals.

Some better-ranked stocks in the same space include Ubiquiti Networks, Inc. (NASDAQ:UBNT) , QUALCOMM Inc. (NASDAQ:QCOM) and Clearfield, Inc. (NASDAQ:CLFD) , each carrying a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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