Google (NASDAQ:GOOGL)
Coming in this Monday, Alphabet’s Google is set to release its earnings report for the second quarter of the year. Similar to Facebook (NASDAQ:FB), Experts expect that the advertising division of the company affected the general results. In the early periods of the year, advertisers had become apprehensive about the digital advertising feature of not only Google, but also Facebook.
In April, protests sparked the quality of YouTube Ads in which featured violent and hateful contents. Amongst the protesters are Johnson & Johnson (NYSE:JNJ), Verizon (NYSE:VZ) and AT&T (NYSE:T) for the reason that they believe that such issue can affect the brand safety greatly.
More so, the protesting advertisers are more willing to support its competitors such as Amazon (NASDAQ:AMZN) and Yelp (NYSE:YELP) than Facebook and Google in creating an alternative advertising drive in which they aim to challenge the big names such as the two companies in the latter.
In a more detailed assessment of the revolt, Investors will likely focus on Alphabet’s results and look for potential influences that affected the overall results mostly. Google, just like the other (social) digital media giants, rely mostly on advertising to profit.
In the first quarter of 2017, $21.4 billion of revenue was generated through advertising, adding up to the general total of $24.8 billion. For the second quarter, experts estimate revenues for the company to be at $25.7 million.
Facebook is reportedly to release its results just right after the market close on the 26th of next week. The social media giant’s revenue is expected to decline in this quarter. Experts predict a $9.2 billion total for revenue which is a 43% surge from last year’s results.
The user development of Facebook, experts recommend that investors should take a look at the data that these can present as this sector increased at about 17-18% in the first quarter of this year which is a 4% from the prior year.
As for its mobile apps, user numbers are also expected to go up and affect the results. WhatsApp and Messenger have 1.2 billion users whereas instagram has 700 million totally.
Twitter (NYSE:TWTR) is set to release its results on the 27th of next week – just a day after Facebook releases its own results. Investors are mostly focusing on the revenue results of the social media company as it declined severely since last year and throughout the recent periods.
As mentioned, Twitter’s revenue has been falling drastically since 2016. And In the first quarter of 2017, the social media’s year-over-year revenue-growth rate was found in the negative zone. Twitter lately accused its revenue swings on growing rivalry for digital ad expenditure, in addition to Twitter's plan to re-highlight its revenue yields.