Breaking News
Get 40% Off 0
Is NVDA a 🟢 buy or 🔴 sell? Unlock Now

NFL-Taylor Swift shares the glare with Kelce, Mahomes on Super Bowl Sunday

Published Feb 11, 2024 06:14PM ET Updated Feb 12, 2024 11:09AM ET
Saved. See Saved Items.
This article has already been saved in your Saved Items
 
2/2 © Reuters. Football - NFL - Super Bowl LVIII - Kansas City Chiefs v San Francisco 49ers - Allegiant Stadium, Las Vegas, Nevada, United States - February 11, 2024 A fan displays a sign in reference to Kansas City Chiefs' Travis Kelce and Taylor Swift before the game 2/2

By Ossian Shine

LAS VEGAS -Pop superstar Taylor Swift chugged a drink, bit her nails, buried her face in her hands and hugged her friends throughout a nerve-shredding Super Bowl LVIII.

At the end, it was hugs and kisses for her Kansas City Chiefs tight end boyfriend Travis Kelce on a field smothered with glitter and ticker tape as the world digested an epic, dynasty-creating victory over the San Francisco 49ers.

Swift was central to the Super Bowl story all week but at the conclusion of the 25-22 overtime win she was just another exhausted, ecstatic fan like so many around her, happy to share superstar billing with Chiefs quarterback Patrick Mahomes - for one day at least.

Swift had been performing in Tokyo on Saturday, and when she took her seat at the Allegiant Stadium, it ended a week-long will-she-won't-she saga that had dominated the lead-up to the football event of the year.

Her arrival some two hours before kick-off had fired an almost palpable frisson around the stadium and social media rapidly filled with pictures and video footage of the singer.

The cameras followed her as she walked through the bowels of the stadium with friends Blake Lively and Ice Spice dressed in a black top, black jeans and with a red Chiefs jacket slung over her shoulder.

A punishing travel schedule in which she had flown from Japan to the U.S. for a brief stop before she heads on the long flight down to Australia for seven more sell-out concerts meant her presence had been far from a foregone conclusion.

When giant television screens showed Swift for the first time, a ripple of cheers went around the still-mostly empty stadium.

But while Chiefs fans, neutrals, TV viewers and legions of "Swifties" the world over were delighted by her presence, the overwhelmingly pro-49ers crowd in the stadium was perhaps understandably less enthusiastic.

In the first half when cameras showed Swift up on the big screens, it prompted 49ers jeers. She handled that by quickly grabbing her drink, and chugging it all down before slamming the glass on the surface in front of her.

It was the first of what seemed to be several unguarded moments and as the on-field tension ratcheted up and the game headed into overtime -- Swift nibbled a nail, hugged her friends and hid her face.

"SWIFTIES"

Swift, who last weekend won the Grammy Award for album of the year for a record fourth time, has attended 12 Chiefs games since she began dating Kelce last year, boosting already sky-high NFL ratings.

With her army of devotees known as “Swifties”, the 34-year-old brings megawatts of superstar power to the NFL and the Swift-Kelce love story marks a collision between two of the most powerful forces in American pop culture.

As shirt sales spike and viewership grows, the romance has brought millions of dollars of added brand value to the Chiefs and the NFL, according to research done by Apex Marketing Group.

"Taylor Swift's association with Travis Kelce and appearances at the Chiefs game has generated an equivalent brand value of $331.5 million for the Kansas City Chiefs and the NFL" Apex President Eric Smallwood told Reuters in an email.

NFL Commissioner Roger Goodell could be forgiven for rubbing his hands in glee.

"Having the Taylor Swift effect is a positive," he told reporters this week.

"She knows great entertainment and I think it is great to have her a part of it. Obviously it creates a buzz ... another group of young fans that are interested and saying ‘why is she going to this game?'

"They're - both Travis and Taylor - wonderful people and they seem very happy."

Happy hardly covers the enormous smiles sported by America's golden couple after the latest chapter of their adventure.

NFL-Taylor Swift shares the glare with Kelce, Mahomes on Super Bowl Sunday
 

Related Articles

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with other users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind:  

  •            Enrich the conversation, don’t trash it.

  •           Stay focused and on track. Only post material that’s relevant to the topic being discussed. 

  •           Be respectful. Even negative opinions can be framed positively and diplomatically. Avoid profanity, slander or personal attacks directed at an author or another user. Racism, sexism and other forms of discrimination will not be tolerated.

  • Use standard writing style. Include punctuation and upper and lower cases. Comments that are written in all caps and contain excessive use of symbols will be removed.
  • NOTE: Spam and/or promotional messages and comments containing links will be removed. Phone numbers, email addresses, links to personal or business websites, Skype/Telegram/WhatsApp etc. addresses (including links to groups) will also be removed; self-promotional material or business-related solicitations or PR (ie, contact me for signals/advice etc.), and/or any other comment that contains personal contact specifcs or advertising will be removed as well. In addition, any of the above-mentioned violations may result in suspension of your account.
  • Doxxing. We do not allow any sharing of private or personal contact or other information about any individual or organization. This will result in immediate suspension of the commentor and his or her account.
  • Don’t monopolize the conversation. We appreciate passion and conviction, but we also strongly believe in giving everyone a chance to air their point of view. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.
  • Any comment you publish, together with your investing.com profile, will be public on investing.com and may be indexed and available through third party search engines, such as Google.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at Investing.com’s discretion.

Write your thoughts here
 
Are you sure you want to delete this chart?
 
Post
Post also to:
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
 
Are you sure you want to delete this chart?
 
Post
 
Replace the attached chart with a new chart ?
1000
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's Investing.com's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Continue with Google
or
Sign up with Email