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Tesla mocks shortsellers with sale of red satin shorts

Published 07/06/2020, 01:21 AM
Updated 07/06/2020, 10:15 AM
© Reuters. FILE PHOTO: The Tesla logo is pictured on an electric car at Brussels Motor Show

By Hyunjoo Jin

(Reuters) - After surpassing Toyota Motor (NYSE:TM) Corp as the world's most valuable automaker and stunning with forecast-beating deliveries, Tesla (NASDAQ:TSLA) Inc has taken time out to poke fun at the company's naysayers - with sales of red satin shorts.

"Limited edition short shorts now available," CEO Elon Musk tweeted on Sunday.

Musk has often taken umbrage at short-sellers and in 2018 sent a box of shorts to hedge fund owner and Tesla short-seller David Einhorn.

The "Short Shorts" on the Tesla shop website feature gold trim and “S3XY” in gold across the back, which also happens to be formed from Tesla model names.

The shorts cost $69.420, the last three digits an apparent reference to Musk's infamous tweet in 2018 that he was considering taking Tesla private for $420 per share, with 420 also a code word for marijuana.

That tweet landed him in hot water with the U.S. securities regulator, costing him his position as Tesla chairman.

The Silicon Valley car maker, however, has reason to crow. Its stock has almost tripled in value this year to just over $1,200 per share and it sold more than 90,000 of its electric vehicles in the second quarter, defying a trend of plummeting sales for other automakers hit by coronavirus-induced lockdowns.

"Run like the wind or entertain like Liberace," the product description says, adding: "Enjoy exceptional comfort from the closing bell." It will ship within 2-4 weeks.

Tesla is expected to announce earnings results for April-June quarter this month, with analysts saying the second-quarter deliveries had heightened expectations that it will report four consecutive quarters of profit for the first time in its history.

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Latest comments

Best comment ever!
Tesla will crash so hard after they experience a few "unexplained" accidents resulting in death from autonomous driving. It's coming.
there are already many crashes
Deaths already occured... -.87 cents per share earnings after 15 years, ugly front ends, that Is the real problem once the Fad is over
Q1 2021 crash is coming
One could caution Musk about not patting himself on the back so fast, but the other automakers really are so far behind it would be hollow.
true that. covid set vw and ford back by maybe 6-12 mo. so tesla shorting opportunity moved back by as much according
"The shorts cost $69.420, the last three digits an apparent reference to Musk's infamous tweet in 2018 that he was considering taking Tesla private for $420 per share, with 420 also a code word for marijuana.".... thanks for the explanation, now want me to tell you what the 69 is a reference to?
😮 Please don't, it's Elon we talking about here .I think we all know what it means
 Do we? ^__°
  after 69 days from 4/20 is elon birthday
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