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German court bans Tesla ad statements related to autonomous driving

TechnologyJul 14, 2020 11:15AM ET
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2/2 © Reuters. FILE PHOTO: Tesla super chargers are shown in Mojave, California 2/2

FRANKFURT (Reuters) - Germany has banned Tesla (NASDAQ:TSLA) from repeating what a court says are misleading advertising statements relating to the capabilities of the firm's driver assistance systems and to autonomous driving, a Munich judge ruled on Tuesday.

Tesla can appeal the ruling.

The case was brought by Germany's Wettbewerbszentrale, an industry sponsored body tasked with policing anti-competitive practices.

The Munich court agreed with the industry body's assessment and banned Tesla Germany from including "full potential for autonomous driving" and "Autopilot inclusive" in its German advertising materials.

It said such claims amounted to misleading business practices, adding that the average buyer might be given the impression that the car could drive without human intervention and might suggest such a system was now legal on German roads.

Tesla's autopilot system has drawn criticism from regulators, including from the National Transportation Safety Board in the United States, saying it lacks safeguards.

Concerns have grown about assistance systems that can perform driving tasks for extended stretches with little or no human intervention, tempting drivers to neglect their obligation to be in control of their vehicles at all times.

Tesla has said it has informed customers that its automated driver assistance technology did not amount to a fully autonomous driving system.

A spokeswoman for Tesla Germany was not immediately available to comment on Tuesday's ruling.

Tesla's Chief Executive Elon Musk said this month the electric car manufacturer was close to making its cars capable of automated driving without any need for driver input, so-called Level 5 autonomy.

German court bans Tesla ad statements related to autonomous driving
 

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Comments (6)
Jason Patcher
Jason Patcher Jul 14, 2020 2:48PM ET
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oh ya because Germany has a reputation of honesty in their automotive industry. hahaha
Alex Malmstrom
BrassTacks1 Jul 14, 2020 11:19AM ET
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Seriously, how lazy does one have to be in order to desire autonomous driving?
Luca Valkyrie
Dokkaebi Jul 14, 2020 11:19AM ET
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Zoomers.
Winston Lim
Winston Lim Jul 14, 2020 11:19AM ET
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Famous last words. One day, you will be thankful for autonomous driving. Safety increased to a factor of tenfold. Horses -> Cars. Nokia -> Iphone smartphones. Kodak film -> Digital Cameras..
Erik Trk
Erik Trk Jul 14, 2020 11:19AM ET
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German automakers doing what they do best...
Damian Ciceri
Damian Ciceri Jul 14, 2020 10:56AM ET
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why are they banning ads from company that doesn't advertise? on top of Tesla building a Gigafactory in berlin......hmmm
Benjamin Kim
Benjamin Kim Jul 14, 2020 10:56AM ET
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Germans are protecting their car manufacturers from Americans
Jan Buijs
Jan Buijs Jul 14, 2020 10:23AM ET
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How? They don't even advertise lol
Sam Smith
Sam Smith Jul 14, 2020 10:19AM ET
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finally a penalty for misleading ads. Still a miracle why it's legal to call a driving assistant an Autopilot. Still hope someday Tesla brings out a REAL Autopilot.
Never Kim
Never Kim Jul 14, 2020 10:19AM ET
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agree with you. IMO the naming was planned to give advanced IMAGE about TSLA to people
 
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