Investing.com -- Victoria's Secret (NYSE:VSCO) has announced that it has increased its offerings on Amazon (NASDAQ:AMZN) to include fashion items, marking the first time that the underwear retailer has made these products available via a retail partner in North America.
In a statement on Tuesday, the company said customers can now shop for more than 4,000 items across its Victoria's Secret and Pink lines of lingerie and fragrances. It added that the collaboration with Amazon aims to expand customer access and engagement with the brands.
The move comes as US-based Victoria's Secret and other retailers have been forced to bring down prices to help clear out excess inventory.
Speaking during an earnings call last week, chief executive Martin Waters also flagged that the business environment has become "more challenging" as inflationary pressures lead consumers to cut back on nonessential spending. Victoria's Secret subsequently slashed its annual sales outlook.
Shares in Victoria's Secret edged higher in premarket US trading on Tuesday.