Valvoline (NYSE:VVV) Cummins (NYSE:CMI) Private Limited, a prominent figure in the global lubricants sector, has unveiled a five-year growth strategy aimed at expanding its market presence in India from single digits to double digits. The company's approach is centered around its ' Switch (NYSE:SWCH) to Synthetic' campaign, featuring innovative products such as Champ 4T Fuel Efficient engine oil, which can enhance fuel efficiency by 8%.
Additionally, Valvoline Premium Blue Engine oil, designed for heavy-duty applications and advanced BS6 technology compatibility, is part of the company's innovative product line-up. The firm plans to offer synthetic oils at mineral oil prices, while simultaneously developing a comprehensive customer ecosystem that includes lubricants, grease, diesel exhaust fuel, among other products.
A key aspect of Valvoline Cummins' growth strategy involves educating mechanics on the use of diagnostic tools and accurate identification of fault codes. This move aims to improve service quality and customer satisfaction.
The company is celebrating its 25th year in India this year and has achieved a compound annual growth rate (CAGR) of 20%. Since its initial $30 million investment, it has generated over Rs 2,000 crore in revenue. Valvoline Cummins, a joint venture with Cummins India Ltd., focuses on the production, distribution, and marketing of lubricants and related products.
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