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Twitter engagement up with long tweets; new Bloomberg streaming news coming

Published 12/11/2017, 02:53 PM
Updated 12/11/2017, 02:53 PM
© Reuters.  Twitter engagement up with long tweets; new Bloomberg streaming news coming
  • Twitter (TWTR +4.7%) is seeing deeper engagement since its much-publicized move to longer tweets, a BuzzFeed look at data shows.
  • Retweets and likes of tweets are happening at about double the rate from before tweets were extended to 280 characters from 140, BuzzFeed says based on data from SocialFlow.
  • During an experimental pilot period, people who had the additional room got more followers and spent more time on Twitter, the company says.
  • Meanwhile in Twitter-as-a-live-platform news, Bloomberg is launching "TicToc," a 24-hour news network that will be streaming live on the service. It's set to launch next Monday.
  • Now read: Snap: Exclusive Engagement Isn't Enough


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