SAN FRANCISCO - In a move aimed at streamlining the online shopping experience, Synchrony (NYSE: SYF) and financial technology firm Skipify have announced a strategic partnership. This collaboration will integrate the Synchrony Mastercard (NYSE:MA) into Skipify's Connected Wallet, allowing for a more frictionless checkout process for Synchrony cardholders.
The partnership leverages Skipify's payment infrastructure to auto-fill payment details and offer instant access to rewards and financing options, with the goal of increasing authorization rates, conversion, and security for merchants. Synchrony's Chief Product Officer, Florin Arghirescu, expressed enthusiasm for the joint offering that is set to simplify online purchases for cardholders.
Ryth Martin, CEO of Skipify, highlighted the benefits for Synchrony's merchants, emphasizing the reduced technical efforts required to enhance transactions and conversion rates through the integration with Skipify. The collaboration is expected to provide Synchrony Mastercard cardholders with a seamless checkout experience across any Skipify merchant site.
Further details on the partnership will be shared at the upcoming Shoptalk event in Las Vegas, scheduled for March 17-20, 2024. The announcement is based on a press release statement from the companies involved.
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