FORT LAUDERDALE - Splash Beverage Group, Inc. (NYSE American: SBEV), a company managing a variety of beverage brands, has announced a distribution partnership with Armada Distributing to enhance its presence in Oklahoma. This strategic move aims to increase the availability and market penetration of the company's alcoholic and non-alcoholic beverages, including SALT Naturally Flavored Tequila, Copa di Vino Single Serve Wines, Pulpoloco Sangrias, and TapouT Cognitive Energy Drink.
The collaboration, set to launch in the first quarter of 2024, will leverage Armada's extensive network and dedicated sales team of 25 to distribute Splash Beverage's products across the state. Bill Meissner, President and CMO of Splash commented, "This partnership underscores our commitment to expanding and enhancing our distribution network and providing consumers with convenient access to our premium beverage offerings."
Robert Nistico, CEO of Splash Beverage added, "The long road to coast-to-coast availability takes time and each announcement is a piece of the national distribution puzzle. This process is critical and over time builds meaningful revenue."
This expansion is part of Splash Beverage's larger growth strategy, which involves not only developing its existing portfolio but also acquiring and accelerating other brands with high visibility or innovative products.
Splash Beverage Group owns a growing collection of beverage brands that cater to a variety of tastes and preferences.
The information provided is based on a press release statement from Splash Beverage Group, Inc.
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