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Sony PS5 sold out online as pandemic chills real-world retailing

Stock MarketsNov 11, 2020 09:17PM ET
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5/5 © Reuters. An employee works at the promotion display for the Sony PlayStation 5 game console and its gaming softwares in Tokyo 2/5

By Sam Nussey

TOKYO (Reuters) - Sony Corp (T:6758)'s PlayStation 5 (PS5) console launched in core markets on Thursday to intense interest online, but with first day real-world sales limited to pre-order pick-ups due to the COVID-19 pandemic that has driven a boom in gaming demand.

Sony (NYSE:SNE) has made launch sales online only to maintain social distancing, calling for consumers to "be safe, stay home, and place your order online".

The next-generation console, which retails for $500 or $400 without a disk-drive, was sold out on major retailing sites in Japan with some conducting lotteries to distribute limited stock.

On Japan's top flea market platform from Mercari Inc, consoles were selling for more than $900.

Pent-up demand for the PS5, which offers cutting-edge graphics, faster load times and a new controller with immersive feedback, has been exacerbated by the pandemic, which has seen consumers flock to gaming but has strained supply chains.

Analysts see shortages of consoles from Sony and rival Microsoft Corp (NASDAQ:MSFT), which launched Xbox devices on Tuesday, extending into 2021.

Sony PS5 sold out online as pandemic chills real-world retailing
 

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Comments (2)
Spencer James
Spencer James Nov 11, 2020 9:37PM ET
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When will AMD see a boost from this ? Since their chip is in both PS5 and XBox
Joe Lock
Joe Lock Nov 11, 2020 9:07PM ET
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Crazy.
 
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