- Meet the new bundles; same as the old bundles? A report from Digitalsmiths (now a research arm of TiVo (NASDAQ:TIVO)) says that in an a la carte scenario for picking TV channels, the most desirable would be ABC, CBS and NBC in that order.
- Of 78% of respondents who would go for a TV package where they chose their own channels, 70.7% chose ABC (DIS +1.5%); 70.1% went for CBS (CBS +0.3%); and 65.5% for NBC (CMCSA +0.7%). Those were followed by Discovery Channel (DISCA -0.6%; 62.1%) and History Channel (A&E, 59.7%). Only 56% would go for Fox (FOX +0.3%, FOXA +0.3%).
- Respondents were unsurprisingly stingy with what they might pay for buffet-style TV, though: an average of about $1.50 for most of the channels in the top 10 (with PBS leading those, at $1.74). In sum, a combination of the top 10 channels in the survey would be worth $15.30 to viewers -- well under what they would charge as solo over-the-top operations.
Original article