NEWARK, NJ - NRS Digital Media, a division of National Retail Solutions (NRS), has announced the launch of StrataSelect, a new digital media planning tool designed to enhance advertising effectiveness in the retail space. This solution is set to enable brands to conduct data-driven, store-specific advertising campaigns across the NRS network of over 28,000 digital screens in independent retail outlets nationwide.
StrataSelect differentiates itself from traditional in-store media planning methods by utilizing a proprietary algorithm to analyze a range of data sets, including store-specific scan data, demographics, consumer behavior, geographic trends, and purchase data. This approach allows advertisers to place their campaigns in select stores to foster stronger connections with their target audience at the point of purchase.
Eli Korn, Chief Operating Officer of NRS, emphasized that StrataSelect offers a nuanced analysis of retail customers, which can lead to campaigns that resonate more effectively with specific demographic groups. The implementation of this hyper-targeted strategy is expected to drive brand awareness and customer engagement.
NRS's POS network spans roughly 28,300 active terminals in about 24,500 independent stores across the United States, serving a diverse and predominantly urban, multicultural customer base. The network has processed over $17 billion in sales through 1.2 billion transactions in the past year.
National Retail Solutions operates the nation's largest POS terminal-based platform, catering to the transaction and business management needs of independent retailers. The platform also provides consumer packaged goods suppliers and advertisers access to the digital display network and transaction data for market insights and advertising efficacy.
This announcement is based on a press release statement.
InvestingPro Insights
In light of National Retail Solutions' recent launch of StrataSelect, its parent company IDT Corporation (NYSE:IDT) showcases a robust financial standing that could support such innovative endeavors. With a market capitalization of $904.52 million, IDT's commitment to technology and retail solutions is underpinned by a solid economic base.
An InvestingPro Tip highlights that IDT holds more cash than debt on its balance sheet, providing a strong liquidity position that may facilitate further investments in cutting-edge solutions like StrataSelect. Additionally, IDT's liquid assets exceed its short-term obligations, indicating a healthy financial cushion for operational and strategic flexibility.
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