AIRPORT CITY, Israel - My Size Inc. (NASDAQ: MYSZ) (TASE: MYSZ.TA), an omnichannel e-commerce platform, announced that its subsidiary Naiz Fit is incorporating Generative Artificial Intelligence (AI) into its services, aiming to enhance the online shopping experience with a high degree of personalization. This development is poised to transform customer interactions with fashion brands by providing tailored product recommendations and virtual try-ons.
Naiz Fit's latest innovation utilizes advanced natural language processing models, enabling customers to conduct intuitive searches with phrases like "I have a party" or queries for style advice. The technology creates a customized product reel that factors in the user's style preferences, previous purchases, body measurements, and fashion tastes.
In addition to language-based customization, Naiz Fit is pioneering the use of image generation models to facilitate virtual try-ons. This feature allows consumers to see how different items of clothing look on their own photos, bypassing the need for 3D garment modeling. The company also plans to extend these capabilities to physical retail stores through smart mirrors and digital points of sale, aiming to improve the in-store experience.
My Size's CEO, Ronen Luzon, emphasized the significance of integrating Generative AI into Naiz Fit's offerings, stating that it marks a substantial step forward in the company's commitment to driving innovation in retail technology.
MySize Inc. provides AI-driven measurement solutions across various industries, including apparel and e-commerce. The company's portfolio includes MySizeID, Naiz Fit, and the FirstLook Smart Mirror, a touch display designed to enhance the in-store shopping experience with features like contactless checkout.
This announcement is based on a press release statement.
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