By Sam Boughedda
Meta Platforms Inc (NASDAQ:META) said Monday that creators on Facebook can now monetize their content through videos that use licensed music.
Facebook is launching "Music Revenue Sharing," which allows creators to include licensed music in their videos, giving them and music rights holders a way to earn money via ad revenue.
While creators have been able to use licensed music in their videos, monetizing them was previously impossible.
The video creators will now receive a 20% revenue share on eligible videos, which must be at least 60 seconds long and have a visual component, with a separate share going to music rights holders and Meta.
"Today, we're introducing Music Revenue Sharing on Facebook, making it easier for creators to monetize their videos that use licensed music from popular and emerging artists like Post Malone, Tove Lo, Grupo La Cambia, Leah Kate, Bicep and more," Meta said in a statement. "Music Revenue Sharing will start rolling out today to video creators globally. Eligible videos will monetize with in-stream ads delivered in the US to start, and we'll expand to the rest of the world where music is available on Facebook in the coming months."
Facebook's music revenue sharing feature is powered by Rights Manager, a video, audio, and image-matching tool developed by the company to help content owners manage content at scale.