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Melco Resorts & Entertainment drops Hard Rock brand

Published 04/05/2017, 08:13 AM
© Reuters.  Melco Resorts & Entertainment drops Hard Rock brand
  • Melco Resorts & Entertainment (NASDAQ:MPEL) announces that it will drop the Hard Rock brand from its City of Dreams casino.
  • The company plans to operate the hotel under the name "The Countdown" from July 2017 to March 31, 2018.
  • "The Hotel will feature a countdown clock timed to the unveiling of a new phase of development of City of Dreams, set to become the most stylish and exclusive resort in Macau," reads the Melco statement.
  • Reminder: Melco's stock symbol will change to MLCO on or about April 6.
  • Previously: Name change approved for Melco (March 29)


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