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IMAX signs new deal in India

Published 02/26/2018, 08:33 AM
© Reuters.  IMAX signs new deal in India
IMX
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  • IMAX Corporation (NYSE:IMAX) announces an agreement for five new IMAX theaters in India.
  • The company says the new IMAX theatres will be located in major metropolitan markets at new and existing flagship PVR Multiplex cinemas.
  • The exhibitor currently operates a total of seven IMAX theatres across India that include sites that are among India's top-performing IMAX theatres of 2017.
  • "Our agreement is a direct result of the success of our IMAX box office which, since 2016, has increased by 50% as the demand for IMAX among moviegoers in India continues to build," says PVR exec Ajay Bijli.
  • "We are very encouraged by our recent success and growth in India – where our IMAX theatres are performing extremely well at the box office and where we have doubled our network in the last two years," notes IMAX CEO Richard Gelfond.
  • Source: Press Release
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