HELSINKI - In a significant shift for the mobile device market, HMD Global, the home of Nokia (HE:NOKIA) phones, has announced a new strategy that will consolidate the sales of Nokia-branded mobile devices exclusively on its own website. Starting February 1st, consumers looking to purchase Nokia phones will need to visit hmd.com, as the 'Phone' section on the Nokia official site is set to be removed and its content transferred to HMD Global's platform.
This move comes as part of a broader strategic rebranding initiative by HMD Global, which has been managing the Nokia brand for mobile devices since 2016. The company's agreement to operate under the Nokia brand is in place until 2025. In preparation for this transition, HMD Global has been actively informing its customers of the upcoming changes through communications such as the MyApp newsletter.
The rebranding efforts extend beyond the website consolidation. HMD Global has also updated its social media presence to reflect this new direction, changing its Twitter handle from @nokiamobile to @HMDglobal.
HMD Global's new website, hmd.com, will not only feature classic Nokia devices but will also showcase products from new partnerships and original HMD-branded products. It appears that the company may be scaling back on Nokia's smartphone offerings, instead prioritizing feature phones and a limited selection of models. Meanwhile, HMD is set to place more emphasis on promoting its own branded smartphones.
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