Get 40% Off
🚨 Volatile Markets? Find Hidden Gems for Serious Outperformance
Find Stocks Now

Hermes upbeat on China as strong U.S., European demand buoys sales

Published 04/14/2022, 02:20 AM
Updated 04/14/2022, 05:05 AM
© Reuters. FILE PHOTO: The logo of French luxury group Hermes is seen at a store in Zurich, Switzerland February 17, 2021. REUTERS/Arnd Wiegmann

By Mimosa Spencer

PARIS (Reuters) -Sales at Birkin bag maker Hermes beat estimates in the first quarter, lifted by strong appetite for its luxury accessories, particularly in the United States and Europe, as the sector powers through turbulence from the war in Ukraine and COVID lockdowns in China.

Hermes, which also sells silk scarves and porcelain tableware, had a strong start of the year in China until the beginning of March, when restrictions aimed at stemming the spread of the coronavirus prompted some store closures, including three in Shanghai, Executive Vice President for Finance Eric du Halgouet told journalists in a call.

“We are confident and hope that these stores in Shanghai will reopen quickly – in any case the fundamentals are excellent in China," he said.

The French luxury group said revenues at constant exchange rates came rose 27% to 2.8 billion euros ($3.06 billion) in the three months to March, ahead of a consensus forecast of 15%organic growth.

The results confirm "the year is off with a bang," said Luca Solca, analyst with Bernstein.

Hermes shares rose as much as 4.5% and traded up 1.3% at 0900 GMT.

All divisions clocked double-digit growth, including the leather goods and saddlery activity known for its Birkin and Kelly handbags, which accounts for nearly half of annual sales and reported 15.8% sales growth.

Other divisions grew even more, with ready-to-wear and accessories division up 44% and sales of watches up 62%.

Hermes is in close contact with its 60 employees in Russia, continuing to pay their salaries while providing training and psychological support, du Halgouet said. Some have relocated to countries nearby.

3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads .

The group last month said it was suspending commercial operations in Russia, closing its three stores in Moscow and putting plans to open one in St. Petersburg on hold. All exports to the country have been halted and Hermes is complying with rules banning sales to sanctioned oligarchs, the executive added.

Production of leather goods, which is based in France, has normalized after COVID-related disruptions at the start of the year, and production of other goods, including porcelain and silk has also increased since January, the finance chief said.

At the end of last year, Hermes missed market forecasts - a rare instance of underperforming rivals - as self-imposed production caps kept the group from meeting demand for its prized handbags.

Hermes limits volume growth in its leather goods production to 6% to 7% annually, preferring to have long waiting lists for its products rather than speed up production.

($1 = 0.9162 euros)

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.