By Investing.com Staff
Gap Inc (NYSE:GPS) announced Tuesday that it is taking immediate steps to remove Yeezy Gap products from its stores and the company has shut down YeezyGap.com.
Back in In September, it was announced that the Gap and Yeezy partnership would end after Ye, formerly known as Kanye West, notified Gap that he was terminating their agreement regarding the Yeezy Gap apparel line, citing a breach of contract.
However, Gap has now moved to immediately remove Yeezy Gap products from its stores and shut down YeezyGap.com due to a recent string of controversial comments.
"In September, Gap announced ending its Yeezy Gap partnership. Our former partner's recent remarks and behavior further underscore why," the fashion company said in its statement.
Gap shares have been unaffected by the news so far, up 1.5% on the day.
Earlier on Tuesday, Adidas (OTC:ADDYY) confirmed it had ended its partnership with the rapper, fashion designer, and artist immediately. The company said it would halt production of Yeezy-branded products and cease payments to Ye and his companies.
"Adidas will stop the Adidas Yeezy business with immediate effect," the firm stated.