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Food company Danone in talks to sell its Michel et Augustin brand

Published 12/06/2023, 12:57 PM
Updated 12/06/2023, 01:08 PM
© Reuters. A company logo is seen on a product displayed before French food group Danone's 2019 annual results presentation in Paris, France, February 26, 2020. REUTERS/Christian Hartmann/File Photo

PARIS (Reuters) - French food company Danone said on Wednesday that it is in exclusive talks with Italian chocolate firm Ferrero over the sale of Danone's Michel et Augustin brand, whose cookies, cheese and charcuterie adorn the shelves of French supermarkets.

"Michel et Augustin is a much-loved brand, but it falls outside of our investment priorities, in the frame of our Renew Danone strategy," said Danone's group deputy chief executive Juergen Esser.

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