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Deckers appoints former Nike executive as new President for HOKA brand

EditorIsmeta Mujdragic
Published 02/12/2024, 10:32 AM
© Reuters.
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GOLETA, Calif. - Deckers Brands (NYSE: DECK), known for its range of innovative footwear and apparel, has appointed Robin Green as the new President of its HOKA brand, effective immediately. Green, with her extensive experience in global business leadership and brand growth, most recently served as Global Vice President of Men's Running and Fitness at NIKE, Inc.

In her new role, Green will join the Executive Leadership Team and report to Dave Powers, CEO and President of Deckers Brands. Her focus will be on maintaining the growth trajectory of HOKA, enhancing consumer and athlete engagement, and propelling product innovation within the global market.

Dave Powers expressed confidence in Green's leadership abilities, citing her proven track record in executing strategic growth initiatives. He anticipates that her expertise will contribute significantly to HOKA's continued success and expansion. Green's appointment is expected to build upon the brand's recent achievements, including significant revenue milestones.

Robin Green shared her enthusiasm for the opportunity to lead HOKA, recognizing the brand's market share gains and record-setting performance. She is committed to capitalizing on growth opportunities, emphasizing product innovation, and optimizing market management to sustain the brand's positive momentum.

Deckers Brands, celebrating 50 years in the industry, boasts a portfolio that includes UGG®, Teva®, Sanuk®, and Koolaburra®. The company's products are available in over 50 countries through a variety of retail channels.

This news article is based on a press release statement from Deckers Brands.

InvestingPro Insights

As Deckers Brands (NYSE: DECK) ushers in a new era of leadership for its HOKA brand with Robin Green at the helm, the company's financial health and market performance remain robust. The latest data from InvestingPro shows a promising picture for the footwear and apparel giant, highlighting the potential for continued growth and success under Green's strategic direction.

Deckers Brands boasts an impressive market capitalization of 21.87 billion USD, reflecting investor confidence and the company's strong position in the market. This is complemented by a Price to Earnings (P/E) ratio of 30.08, adjusted for the last twelve months as of Q3 2024, which suggests that investors are willing to pay a premium for the company's earnings potential.

The company's revenue growth is particularly noteworthy, with a 15.34% increase over the last twelve months as of Q3 2024. This indicates a healthy expansion in sales, aligning with the brand's recent achievements and strategic goals mentioned in the press release.

InvestingPro Tips also highlight the importance of the company's profitability metrics. Deckers Brands' Gross Profit Margin stands at 54.43% for the same period, demonstrating the company's efficiency in managing production costs and maintaining profitability. Additionally, the Operating Income Margin of 21.62% underscores the company's operational effectiveness.

For investors seeking more in-depth analysis and additional insights, InvestingPro offers 15 more tips on Deckers Brands. These tips can be accessed through a subscription, and readers can use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription, unlocking a wealth of information to inform investment decisions.

With Robin Green's appointment and the company's strong financial indicators, Deckers Brands appears poised for continued success in the dynamic global footwear and apparel market.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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