- KeyBanc analyst Andy Hargreaves reiterates his Overweight rating on Criteo S.A. (NASDAQ:CRTO) and $62 price target but has some comments on the company’s newly announced Commerce Marketing Platform.
- Hargreaves says the move offline to collecting retailer CRM and brand transaction information could “create a robust Shopper Graph” and match audiences “for both retailers and brands.”
- Gotham City Research has a dimmer view, asking, “Is Criteo malware?”
- Gotham City notes that Criteo announced that 20% of its exposure to Apple’s Intelligent Tracking Prevention was 20% of revenue instead of the assumed 8%.
- The firm also thinks more than half of Criteo’s revenues come from “suspect sources” including clickbots and fake websites.
- Gotham expects Criteo sales and profits to decline with increasing client unhappiness and for its share price to drop up to 77%.
- Criteo shares are up 1.79%.
- Previously: Ad trade groups blast Apple (NASDAQ:AAPL)'s new Safari privacy feature (Sept. 14)
- Now read: Criteo (CRTO) Presents On Commerce Marketing Ecosystem - Slideshow
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