(Reuters) - Comcast (NASDAQ:CMCSA)'s streaming service Peacock will exclusively feature the National Football League's Week 1 game, the NFL said on Tuesday, as part of its updated media distribution agreements for the 2024 season.
Rival Amazon.com (NASDAQ:AMZN)'s Prime Video will exclusively stream the NFL Wild Card game this season, marking the second time an NFL playoff game will be available exclusively via a streaming service, the football league said.
The Week 1 game, which kicks off the regular 2024 season, will be held in São Paulo, Brazil, on Friday, Sept. 6.
It is the NFL's first-ever regular season game in South America and the first time the league has played a game on a Friday night of their opening weekend in over 50 years.
Last season's AFC Wild Card game, in which The Miami Dolphins clashed with the Kansas City Chiefs, was streamed on Peacock.
The game averaged about 23 million viewers and was the most-streamed live event in U.S. history, buoying Comcast's quarterly revenue estimates in January.
NFL is one of the most valuable sports franchises world over, with media rights reportedly costing as much as $110 billion.
Comcast had said in March 2021 that beginning with the 2023 NFL season, NBC and Peacock will present Sunday Night Football through 2033 – a span of 28 seasons.