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Big Prizes: CVS throws in tropical trips, Superbowl tickets in vaccine push

Published 05/27/2021, 08:06 AM
Updated 05/27/2021, 08:11 AM
© Reuters. FILE PHOTO: The CVS logo is seen at one of their stores in Manhattan, New York, U.S., August 1, 2016.  REUTERS/Andrew Kelly/File Photo

(Reuters) - U.S. pharmacy chain CVS is helping President Joe Biden's push to get 70% of Americans vaccinated against COVID-19 by Independence Day, promising customers prizes ranging from tropical cruises to a trip to Superbowl LVI if they get shots.

The move by CVS, which has over 9,600 pharmacies across the United States, adds to the range of incentives being offered by states and companies desperate to get vaccination rates up and American life back to some degree of normality.

Ohio Governor Mike DeWine earlier this month offered baseball tickets and beer as well as a $1 million prize draw for those who got at least one vaccine dose.

New York's "Vax & Scratch" program is handing out free lottery tickets to adults getting their first dose this week.

The CVS scheme will run from June 1 and feature gift cards and prizes from consumer goods giant Procter & Gamble (NYSE:PG), dating app Hinge and Norwegian Cruise Line (NYSE:NCLH) in a series of weekly sweepstakes.

More than half of all U.S. adults have been fully vaccinated against COVID-19, but the pace of vaccinations has slowed in recent weeks due to ambivalence or skepticism about the medication and declining infections.

Latest comments

The infection and death rates have plummetted even as country is fully opened. What happened to herd immunity? Herd immunity cannot be mentioned because it means pharmaceutical companies cannot sell their product.
The vaccine is soo good the government is incentivizing you to get it... people are waking up to this garbage.
Yep. When all else fails, bribe people. It always works.
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