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Biden's reelection campaign joins TikTok in push for young voters

Published 02/11/2024, 10:11 PM
Updated 02/11/2024, 11:25 PM
© Reuters. U.S. President Joe Biden holds a campaign rally ahead of the state's Democratic presidential primary, in Las Vegas, Nevada, U.S. February 4, 2024. REUTERS/Kevin Lamarque/File Photo

By Sheila Dang and David Shepardson

(Reuters) - U.S. President Joe Biden's reelection campaign joined short-form video app TikTok on Sunday, using the NFL's Super Bowl to kick off its new account to reach young voters ahead of the presidential election in November.

The campaign's launch on TikTok is notable given that the app, which is owned by Chinese tech giant ByteDance, is under review in the U.S. for potential national security concerns. Some U.S. lawmakers have long called for the app to be banned over concerns that the Chinese government could access user data or influence what people see on the app.

Last year, the Biden administration ordered government agencies to remove TikTok from federal government-owned phones and devices.

TikTok has maintained that it would not share U.S. user data with the Chinese government and has taken substantial measures to protect the privacy of its users.

The company did not immediately respond to a request for comment on Sunday.

Biden campaign advisors said in a statement it would "continue meeting voters where they are," including on other social media apps like Meta (NASDAQ:META) Platform's Instagram and Truth Social, which is owned by former U.S. President Donald Trump.

The campaign is taking "advanced safety precautions" for its devices and its presence on TikTok was separate from the app's ongoing security review, a campaign official added.

Trump, the Republican frontrunner in the presidential race, does not have an official account on TikTok.

The video posted by the Biden-Harris HQ TikTok account made light of a fringe conservative conspiracy theory that the Super Bowl was rigged in favor of the Chiefs, in order for pop superstar Taylor Swift, who is dating Chiefs tight end Travis Kelce, to announce an endorsement of Biden.

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Amid rapid-fire questions asking the president to choose from one of two options, Biden was asked if he was "deviously plotting to rig the season so the Chiefs would win the Super Bowl" or whether the Chiefs were simply just a good football team.

"I'd get in trouble if I told you," Biden joked.

By Sunday night, the account had gained 10,900 followers.

Latest comments

One thing is for sure, you Dems always put forward your best and brightest
I guess this is more proof that  Bidenomics is 100% hypocrisy.  Is he soliciting voters in China?
With a comment like that, you leave us wondering if your age is higher than your IQ.
what does this have to do with Bidenomics?  if you are going to rant at least try to stay on topic.....
Flipping stance on Tik-Tok.....hypocrisy.   Inflation Reduction Act.....hypocrisy.  (Isn't that act part of the definition of "Bidenomics"?)
Nothing they do surprises me anymore...
Thank goodness, this might actually make young people stop using TikTok.
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