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Belgium's Blue Corner to continue under Blink Charging brand name

EditorRachael Rajan
Published 10/24/2023, 01:34 PM
Updated 10/24/2023, 01:35 PM
© Reuters.  Belgium's Blue Corner to continue under Blink Charging (BLNK) brand name
BLNK
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Electric vehicle charging equipment provider, Blink Charging (NASDAQ:BLNK) announced Tuesday that its wholly-owned subsidiary, Blue Corner, is now Blink Charging.

Blue Corner, first established in 2011, was acquired by Blink In 2021 as part of the company’s broader strategic international expansion plans. The acquisition allowed Blink a significant infrastructure footprint in the region, building on the multi-lingual expertise of the Blue Corner team and the unique know-how of its European R&D team.

“As the EV market continues to grow throughout Europe, the acquisition and rebranding of Blue Corner was a strategic move to build a stronger and more rapid presence in the region,” said Blink Charging CEO, Brendan Jones.

Now operating as Blink Charging, Blue Corner customers can now benefit from the vast experience of Blink Charging along with a large team dedicated to accommodating the growing needs of the business.

With its well-established and reliable systems, advanced network capabilities, and a wealth of transactional experience, Blink can ensure the certainty and dependability essential for its customers and clients.

Miko de Haan, President Blink Europe and Emerging Markets commented, “The decision to replace the Blue Corner brand and its branded products as Blink Charging, reflects a core value—global collaboration—that the Company has been emphasizing for the past 10 years. The move firmly attaches our global portfolio of EV chargers, payment platform, and unique services to Blink Charging, as a leading powerhouse in the EV charging industry.”

Managing Director, Olivier Van Schap will maintain his position as the leader of the management team in Belgium as they continue under the corporate brand of Blink Charging.

Shares of BLNK are up 1.65% in afternoon trading Tuesday.

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