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Barnes & Noble vs. Amazon Books ramps up

Published 08/23/2017, 11:11 AM
© Reuters.  Barnes & Noble vs. Amazon Books ramps up
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  • Barnes & Noble (BKS +1.7%) will start to feel Amazon's (AMZN -1%) presence even more with the 9th and 10th Amazon Books stores set to open this week in Bellevue, Washington and San Jose, California (sneak preview).
  • Amazon Books outlets are due to open in Los Angeles, New York City and Walnut Creek, California later this year.
  • "We’d like to be able to have as many stores as would make sense," says Amazon Books VP Jennifer Cast.
  • Analysts think Barnes & Noble will have to ramp up promotions in markets in which it competes directly against Amazon for foot traffic.
  • Though shares of Barnes & Noble are down 32% YTD to trade at a market cap of $550M, Sandell Asset Management is a believer that the company is worth $1B.


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