CUPERTINO, Calif. - Apple Inc (NASDAQ:AAPL). has launched a new application, Apple Sports, designed to provide iPhone users with real-time sports scores and statistics. The app, which is free to download, focuses on delivering a fast and simple user experience, with personalized content featuring users' preferred teams and leagues.
The service began today and is accessible to users in the United States, the United Kingdom, and Canada. It is compatible with all iPhone models running iOS 17.2 or later. Apple Sports offers an interface designed for ease of use, allowing fans to follow their favorite sports teams and leagues. Currently, the app covers various leagues that are in season, including MLS, NBA, NCAA basketball, NHL, and several top European football leagues.
Eddy Cue, Apple’s senior vice president of Services, emphasized the app's speed and ease of use in providing access to sports information. Apple Sports enables customization of scoreboards, navigation between scores and upcoming games, and detailed play-by-play information. Additionally, users can sync the app with their preferences in Apple TV and Apple News.
The app also includes features such as live betting odds, which users can opt to turn off in the settings. To watch live games, users can tap through to the Apple TV app, although some services may require a subscription.
This move by Apple expands the company's suite of services and software platforms, which includes iOS, iPadOS, macOS, watchOS, and tvOS, as well as services like the App Store, Apple Music, Apple Pay, and iCloud.
The information for this article is based on a press release statement from Apple Inc.
InvestingPro Insights
As Apple Inc. launches its new Apple Sports app, the company continues to demonstrate robust financial metrics that can be of interest to investors tracking its performance. According to real-time data from InvestingPro, Apple boasts a substantial market capitalization of $2.8 trillion, reflecting its significant presence in the market. The company's Price/Earnings (P/E) ratio stands at 28.07, with a slight adjustment to 27.78 over the last twelve months as of Q1 2024, suggesting a premium valuation relative to near-term earnings growth.
InvestingPro Tips highlight that Apple has a history of rewarding shareholders, having raised its dividend for 12 consecutive years. This is a testament to the company's ability to generate and sustain cash flows, which can sufficiently cover interest payments. Moreover, Apple operates with a moderate level of debt, which may provide some comfort to investors concerned about financial leverage in uncertain economic times.
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