By Arriana McLymore
NEW YORK, NY (Reuters) - Amazon.com Inc (NASDAQ:AMZN) on Monday became the latest online retailer hoping to entice consumers to shop early for the holidays, announcing discounts similar to those found on Black Friday.
Amazon joins Target (NYSE:TGT), Pottery Barn, Ulta Beauty (NASDAQ:ULTA) and others launching early holiday promotions with hopes that a wider window for shoppers to make purchases will help ease supply chain hiccups that have left some store shelves bare and delayed packages.
The e-commerce company last year launched its annual online deal event Prime Day on October 13, after months-long delays due to pandemic lockdowns.
Amazon's holiday discounts, which range from 15% to 40%, cover the most sought-after gift items including Apple Inc (NASDAQ:AAPL)'s Beats headphones, Mattel Inc (NASDAQ:MAT)'s Barbie dolls and beauty products, the company said.