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Amazon bets on Black Friday deals in early holiday shopping push

Published 10/04/2021, 10:52 AM
Updated 10/04/2021, 10:55 AM
© Reuters.
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By Arriana McLymore

NEW YORK, NY (Reuters) - Amazon.com Inc (NASDAQ:AMZN) on Monday became the latest online retailer hoping to entice consumers to shop early for the holidays, announcing discounts similar to those found on Black Friday.

Amazon joins Target (NYSE:TGT), Pottery Barn, Ulta Beauty (NASDAQ:ULTA) and others launching early holiday promotions with hopes that a wider window for shoppers to make purchases will help ease supply chain hiccups that have left some store shelves bare and delayed packages.

The e-commerce company last year launched its annual online deal event Prime Day on October 13, after months-long delays due to pandemic lockdowns.

Amazon's holiday discounts, which range from 15% to 40%, cover the most sought-after gift items including Apple Inc (NASDAQ:AAPL)'s Beats headphones, Mattel Inc (NASDAQ:MAT)'s Barbie dolls and beauty products, the company said.

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