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Alteryx deepens integration with Databricks for AI insights

EditorEmilio Ghigini
Published 02/14/2024, 09:07 AM
Updated 02/14/2024, 09:07 AM
© Reuters.

IRVINE, Calif. - Alteryx, Inc. (NYSE: NYSE:AYX), a company specializing in enterprise AI analytics, has announced an expanded partnership with Databricks, aiming to streamline the path to AI-driven insights for business users. The collaboration enhances the ability for users to engage with analytics through a seamless integration of the Alteryx interface with the Databricks Data Intelligence Platform.

The announcement, made today, comes in response to a study by MIT's CDO Agenda 2024, which found that less than 10% of companies have generative AI use cases in production, with just over 10% piloting the technology. The new functionalities are designed to involve business domain experts more directly in the analytics process, a step that has often been overlooked, potentially costing companies valuable revenue opportunities from AI initiatives.

Adam Wilson, senior vice president and general manager of Alteryx Analytics Cloud, emphasized the importance of integrating functional domain experts who have a deep understanding of the data and use cases for successful AI adoption. According to Wilson, the enhanced features will allow enterprises to involve these experts more effectively.

The integration allows Databricks customers to initiate a free trial of the Alteryx Analytics Cloud directly from the Databricks Partner Connect menu. Furthermore, users can now execute Alteryx Designer Cloud workflows using Databricks SQL and SQL Serverless, enabling the use of Databricks for running SQL and business intelligence applications at scale with improved price/performance. Alteryx has also expanded support to include Databricks on AWS and Azure, providing additional flexibility for users to deploy AI-powered analytics.

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Ken Wong, senior director of Product Management at Databricks, stated that the goal of the Data Intelligence Platform is to democratize access to data and AI for all users. The partnership with Alteryx and the integration enhancements are expected to simplify the process for business users to utilize the power of the Databricks platform without relying heavily on data specialists.

Alteryx serves more than 8,000 customers globally, offering a platform that supports smarter decision-making with analytics automation. The platform can be deployed in various environments, including on-premises, hybrid, and cloud setups.

This development is based on a press release statement and aims to provide key insights into the enhanced partnership between Alteryx and Databricks.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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